BACKGROUND
Since the inception of neighborhood associations ("NA") in Roseville, the NA's and the Roseville Coalition of Neighborhood Associations ("RCONA") have been a valuable partner in creating an engaged and involved community. The City, after an inquiry from and suggestive input by RCONA on appropriate and cost-effective ways to recognize and identify its active NA's, developed this City policy/program in order to assist the community in identifying these community locations. A likely secondary effect is reinforcing the sense of identity and pride within each neighborhood.
In adopting this policy/program, City Council declares that the use of any City of Roseville light, sign, pole, post, facility, property, or otherwise, shall not serve as a forum for free expression of the public; that such use is for non-public forum neighborhood identification purposes and an expression of City Council, directly or through its designee(s), including, but not limited to the City Manager (government speech). The purpose of this program is to establish clear guidance from the City Council regarding its policy, use, and the approval of Neighborhood Identification Signs on City owned property (e.g., lights, signs, poles, posts, facilities, etc.). In adopting this policy/program, City Council declares that the City retains sole and final discretion and approval authority, including ending the policy/program at any time.
This sign policy/program assists active RCONA NA’s with the design, production, and installation of aluminum signs (similar in size to the existing Neighborhood Watch signs) at a limited number of designated perimeter entry points to each neighborhood.
Each sign will have a uniform color for a given NA and contain the words “Welcome to the <neighborhood association name> Neighborhood Association.” The uniform color and design will ensure the signs are recognizable as NA signs in all areas of the City.
Under the policy/program, an active RCONA NA would make a request to the City and to RCONA to have signs installed in their area. The City would be the final authority as to the approval, the number, and specific location of the signs in each NA. The installation of signs will be on existing street lights, signs, or poles whenever possible to reduce the cost of installation.
Production and installation of the signs will be done by the City (or authorized agents/contractors of the City) as other work allows. The design, production and installation cost are an estimated $100 per sign.
The RCONA Executive Board collaborated on the development of the program. RCONA has expressed appreciation of the City’s efforts to provide and install the signs.